User Experience also known as UX is defined as the overall experience that you have when you use or interact with something. Very often we think and talk about this in terms of “technical” devices such as smartphones, but the truth is that UX from this point of view is much broader. In reference to this, in this article we will refer to UX as the experience of visitors while browsing and interacting with your website .
Why should you worry about the UX of your website?
UX plays an important role in obtaining potential customers and willing to spend time on your website, interacting and/or completing a specific action (e.g. Download e-Books, send contact forms, purchase, phone call, quotation request, etc.). Without a good UX website, you actually run the risk of delivering potential customers to your competitors.
What makes the user experience effective?
There is No right answer to this question. The truth is that the user experience is different for everyone. The most important thing to remember when designing web and user interfaces is that you should never assume that you know what they want or what they need. So How would you define a nice user experience?Approach them, talk to them, watch them use your product and listen to them when they ask you questions about their decisions. Your users and customers will therefore teach you to always pay the utmost attention. Given this, with the UX process there are a number of procedures to follow, and in that regard here are some significant basic steps to get you started.
User profiles and the interface test
The first step in the process is to know your audience. This allows you to develop experiences that affect the voice and emotions of users. To begin, you will have to create a user person who is a semi-fictitious representation of your ideal customer based on market research and data on the already consolidated public. When you finish developing your virtual character, you will have the profile of the person (s) you are talking to through the site you manage. The creation consists of immersing yourself in the analyses of your site, and in other data of the customers with interviews and internal and external surveys.
You Can also speak to a “similar” audience that reflects the same traits as current users, and some of them are personal and demographic data (age, position, family status, career, etc.), their personality (introvert, Extrovert, creative etc.) and motivations (fear, incentive, power, etc.). These and other important information will help you get to know the users. There are numerous steps that need to be taken to make sure you have all the data and information you need to develop a “type” person.
Also Remember that they can change over time as your company and customer base evolves. When you create a user interface, the more data you collect, the better. You should conduct a study to compare the effectiveness and quality of experience between different user interfaces. A powerful tool for testing the interface is in this case the Google optimization platform. With Optimize, you can divide the impressions of your website into two groups and show each a different version of the pages. Once you have a statistically significant sample size, you just have to see which version is outperforming on the other and make any changes.
User surveys and Sitemaps
Interviewing existing and potential users of the system is necessary to get information on what would be the most effective design. Since The users experience is subjective, the best way to get information directly is to study and interact with them. An element on the page that you thought would work might seem completely invisible to the user, so a first-person view of how they interact with the website can provide you with valuable information. Always in reference to that, analyze the people when you lead these polls, as they could interact with the website differently than the ones you want to reach. Ask in this case questions like: How does it make you feel my website? Where Do you have difficulty? How would you make a purchase? These and many other similar questions will keep you amazed by the amount of constructive feedback you receive.
Once you’ve studied the flow of users that visitors expect on your site, careful planningis essential. Then Start by creating a sitemap for the pages you want to create. A sitemap is in practice a clearly organized hierarchy of all pages and subpage of your site. Creating a Sitemap makes it easier to imagine what a user will get from point A to Point B on the website and how many clicks it takes to do so. Sitemaps, is therefore a very effective tool to add efficiency to the process of building a website.
Frameworks, design models and quality content
The images on each page are as important as the structure of the site, so you invest time in creating wireframes that are visual guides that represent the skeletal framework of Web pages, and that provide a preview The appearance and layout of the site. With A Visual Web structure you can, among other things, eliminate usability issues and save valuable time for the necessary adjustments.
Design Models provide consistency and an optimum way to find the most effective one for your work. With user interface Design schemas, for example, you can choose the right elements (form tabs, breadcrumbs, and presentations) for certain tasks based on their effectiveness, resulting in better and more familiar user experiences.
Consistency is critical to designing a memorable user experience through a brand. Content of a certain quality offers writers and designers a structure to work with, as well as ensuring that the elements of the brand and design are in line with the objectives of the website owner. In reference to that, make sure that your content style is easily accessible to anyone who works on a new website.
An element on a page that does not correspond to the image or voice of your brand may prove unsuccessful for the purpose of optimizing it. So If you don’t already have a style guideline, consider building one as soon as possible. In that case you’ll be surprised how useful it will be!